Monarch is a sports lifestyle brand that serves to redefine the purpose of sports through athletic apparel and development.
Monarch是一個運動生活品牌，要透過運動服飾及運動發展來重新定義運動的意義。
Brand Name
The name "Monarch" is inspired by the Monarch Butterfly, a powerful symbol of perseverance, transformation, and hope. Just as a caterpillar undergoes a remarkable metamorphosis into a butterfly, we strive to inspire and redefine attitudes in the world of sports.
Monarch 這個名字源於象徵堅毅、轉變和希望的君主斑蝶（Monarch Butterfly）。 就像毛毛蟲蛻變成為蝴蝶一樣，我們的目標是激勵、轉化和重新定義運動的態度。
Monarch embodies a mindset of royalty—not characterized by arrogance or dominion over others, but rather by a deep pride in one’s history and heritage. True royalty reflects humility paired with confidence in one's abilities, along with an unwavering determination to claim what is rightfully yours.
Monarch是一種王者思維。
真正的王者風範不是傲慢無禮，也不是將自己的權力淩駕於他人之上; 而是對自己的歷史和傳統感到自豪，對自己的能力謙遜且自信，並堅定不移地追求屬於自己生命的正確道路。
Our
Brand
Our team is a group of individuals with over 30 years of fashion and sports industry experience located all around the world; from Taiwan, China, Korea, Japan, to Europe and the United States. Together, we embody the spirit of Eastern craftsmanship and Western Sportsmanship. Our apparel features innovative fabrics, cutting-edge designs, and technology that accurately represents the function, culture, and lifestyle of the sport. Beyond clothing, our services offer sports development programs that support athletes in every aspect of their performance.
我們的
品牌
作為一支擁有超過 30 年的時尚界和運動界從業經驗且成員分佈全球各地的團隊，我們融合了東方工匠精神與西方運動精神。 我們的服飾均採用創新的面料、前沿的設計與技術，完美地將時尚與運動相結合。 除了服飾之外，我們的服務還包括為運動員的表现提供各方面訓練支持的運動成長專案。
Brand Purpose
品牌目標
As a brand dedicated to serving athletes, we recognize the challenges they face on their journey to success. Every athlete encounters failures, injuries, and setbacks along the way. There will always be doubters urging them to give up. However, what drives them to overcome every hurdle and improve day by day is their unwavering passion—
for the love of the game.
作為一個致力於服務運動員的品牌，我們認識到他們在通往成功的道路上所面臨的種種挑戰。 每個運動員在前進的道路上都會遇到失敗、受傷和挫折; 總會有懷疑的聲音勸他們放棄。 然而，驅使他們克服重重困難、不斷進步的就是他們堅定不移的激情——
因為熱愛。
Underdogs, by definition, are individuals facing overwhelming odds, often characterized by more losses than victories and a lack of belief from others. Yet, within their essence lies a profound courage, dedication, and inspiration that drives them to rise to the challenge, even in seemingly impossible situations.
At Monarch we celebrate Underdogs,
We celebrate the Underdog spirit,
We celebrate those daring enough to chase their dreams,
We celebrate their will to compete and passion for the game,
We celebrate Underdogs, because we see ourselves in them.
The world needs more Underdogs.